What Are You Saving For?

U.S. Bank is launching a new savings contest aimed at making a lasting impression on its youngest customers.

“What are you saving for?” is the question, and the answer children provide could result in an extra $100 from U.S. Bank toward their savings goals.

“The U.S. Bank team in Pueblo, La Junta and Canon City are excited about this fun and educational savings program,” said Alice Birch, district retail manager and market president of U.S. Bank in Pueblo. “Kids and parents are welcome to visit any of U.S. Bank’s eight branches in Pueblo, La Junta and Canon City to find out more.”

Children ages five to 12 years old are eligible to participate. Entry forms are available at any
U.S. Bank branch. The child is asked to illustrate what they are saving for and what they’re planning to do to earn money (extra chores, lemonade stand, saving birthday money, etcetera). Forms returned to the branch will be reviewed by U.S. Bank employees and 25 winners will be selected to receive $100 to help them on their way. The first name, hometown, age and savings goal of each winner will be posted on www.usbank.com/whatareyousavingfor. U.S. Bank will also track the top 10 things that these young savers are saving for each month.

U.S. Bank has a long history of encouraging saving at all ages. In addition to its savings programs, hundreds of U.S. Bank volunteers visit local classrooms to teach kids about the importance of saving, and how they can make saving part of their everyday lives.

U.S. Bancorp (NYSE: USB), with $264 billion in assets, is the parent company of U.S. Bank, the 6th largest commercial bank in the United States. The company operates 2,847 banking offices and 5,183 ATMs in 24 states, and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Visit U.S. Bancorp on the web at usbank.com.